Intro

MCG guides the corporate communications process that refers to the way in which businesses and organizations communicate with internal and external various audiences
  • Customers and potential customers
  • Employees
  • Key stakeholders (such as the C-Suite and investors)
  • The media and general public
  • Government agencies and other third-party regulators
MCG can also create many forms depending on the audience that is being addressed. Ultimately, an organization’s communication strategy will typically consist of written word (internal and external reports, advertisements, website copy, promotional materials, email, memos, press releases), spoken word (meetings, press conferences, interviews, video), and non-spoken communication (photographs, illustrations, infographics, general branding).
The Functions of a Communications Department
  • We also plan and cooperate with all the communication departments to come-up with the simplest ways of understanding the different activities and to group them according to the role that they play within an organization, as below.

– Media and Public Relations
This refers to the way in which a company or organization communicates with the general public, including the media

– Customer Communications and Marketing
Though most businesses still differentiate between their marketing and communication departments, the lines between the two have begun to blur in recent years.

  • Marketing emails
  • Brochures
  • Flyers
  • Website copy
  • Social media strategy

– Crisis Communication
Crisis communication refers to the specific messaging that a company (or individual) portrays in the face of a crisis or unanticipated event which has the potential to damage their reputation or existence.

– Internal Communications
In addition to being responsible for communicating the organization’s message with external audiences, most communications teams will play at least some role in internal communications, including:

  • Drafting emails and memos announcing company news and initiatives
  • Compiling employee resources (such as information about employee benefits)
  • Creating printed materials, such as employee handbooks or flyers
  • Facilitating group brainstorming sessions and training sessions amongst employees
  • Managing internal blogs, newsletters, or other publications
  • Internal communication is often done at the direction of or in partnership with the human resources management team.
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