- Customers and potential customers
- Key stakeholders (such as the C-Suite and investors)
- The media and general public
- Government agencies and other third-party regulators
The Functions of a Communications Department
- We also plan and cooperate with all the communication departments to come-up with the simplest ways of understanding the different activities and to group them according to the role that they play within an organization, as below.
– Media and Public Relations
This refers to the way in which a company or organization communicates with the general public, including the media
– Customer Communications and Marketing
Though most businesses still differentiate between their marketing and communication departments, the lines between the two have begun to blur in recent years.
- Marketing emails
- Website copy
- Social media strategy
– Crisis Communication
Crisis communication refers to the specific messaging that a company (or individual) portrays in the face of a crisis or unanticipated event which has the potential to damage their reputation or existence.
– Internal Communications
In addition to being responsible for communicating the organization’s message with external audiences, most communications teams will play at least some role in internal communications, including:
- Drafting emails and memos announcing company news and initiatives
- Compiling employee resources (such as information about employee benefits)
- Creating printed materials, such as employee handbooks or flyers
- Facilitating group brainstorming sessions and training sessions amongst employees
- Managing internal blogs, newsletters, or other publications
- Internal communication is often done at the direction of or in partnership with the human resources management team.