Commercial

MCG helps your company optimize its marketing and sales strategy to drive profitable growth. We settle together insights from customers, markets, business environments and internal organization then we plan with management to embed change in the organization’s practices and processes to create value for a unique commercial strategy to your business.

BRAND STRATEGY

We position, develop and invest in your brands to differentiate and drive growth

LOYALTY & CUSTOMER EXPERIENCE

We help you increase customer traction by providing the seamless experience they want

NEW PRODUCT AND SERVICE DEVELOPMENT

We guide you bring a customer focus to developing new products and services.

PRICING STRATEGY

We assist you in maximizing the overall profit while increasing margins and/or market share

LOYALTY & CUSTOMER EXPERIENCE

We help you increase customer traction by providing the seamless experience they want

CHANNEL STRATEGY

We make the most of your channels to market by being in the right places in the optimal way

MARKETING STRATEGY

We cover the whole process in targeting and speaking to the right customers in the right way at the right time

GO-TO-MARKET AND COMMERCIAL ORGANIZATION

We help you define the optimal go-to-market strategy and commercial organization that will deliver against revenue growth or profit improvement objectives

COMMERCIAL EXCELLENCE

We guide you to reinvigorate revenue growth and optimize sales and marketing spend

CUSTOMER TARGETING AND VALUE PROPOSITION

We assist you in identifying the highest-priority customer segments to target, and define value propositions tailored to the needs of those segments

SALES FORCE EFFECTIVENESS

We handle the improvement and sales acceleration performance by determining the right processes and enablers to maximize the commercial team’s effectiveness