MCG helps your company optimize its marketing and sales strategy to drive profitable growth. We settle together insights from customers, markets, business environments and internal organization then we plan with management to embed change in the organization’s practices and processes to create value for a unique commercial strategy to your business.
Commercial
Brand strategy
- We position, develop and invest in your brands to differentiate and drive growth
Loyalty & customer experience
- We help you increase customer traction by providing the seamless experience they want
New product and service development
- We guide you bring a customer focus to developing new products and services
Pricing strategy
- We assist you in maximizing the overall profit while increasing margins and/or market share
Loyalty & customer experience
- We help you increase customer traction by providing the seamless experience they want
Channel strategy
- We make the most of your channels to market by being in the right places in the optimal way
Marketing strategy
- We cover the whole process in targeting and speaking to the right customers in the right way at the right time
Go-to-market and commercial organization
- We help you define the optimal go-to-market strategy and commercial organization that will deliver against revenue growth or profit improvement objectives
Commercial excellence
- We guide you to reinvigorate revenue growth and optimize sales and marketing spend
Customer targeting and value proposition
- We assist you in identifying the highest-priority customer segments to target, and define value propositions tailored to the needs of those segments
Sales force effectiveness
- We handle the improvement and sales acceleration performance by determining the right processes and enablers to maximize the commercial team’s effectiveness